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Solid Month-Over-Month Growth Shows Growing Hair Salon Franchise to Be a Solid Player by Creating an Appealing, Mid-Range Salon Service Niche
BOSTON, MA--(Marketwired - Mar 8, 2016) - When John Prichard decided to open the first Camille Albane salon franchise in Minneapolis in 2015, he knew he was taking a risk. A year in, he's very glad he took the plunge.
Camille Albane is one of the largest European hair salon franchises, and it is the first to bring authentic French beauty services to the United States.
With nearly 300 salons in more than 11 countries, Camille Albane is known for its upscale customer experience, Balayage color techniques and for creating fashion-forward trends rather than just following the latest fads. The Camille Albane franchise fills a wide-open niche between value salon brands and high-priced luxury brands.
That's true in Minneapolis, which are extremely competitive salon markets with plenty of choices from luxury-level operations to value-priced chains. Camille Albane offers a spa-like experience in a midrange price point that is extremely appealing to consumers, as Prichard has discovered.
"The branding of Camille Albane is getting stronger every month in terms of our advertising and promotions, and we're also benefiting from very good word of mouth," he said. "I knew that it wouldn't be like a value-style salon, where you just open the doors and send out some coupons. Camille Albane was being introduced to the market, and so we worked hard to get it right."
Pre-opening and initial marketing targeted women from their 20s to their 40s because Prichard felt those would be the consumers most interested in trying a new salon brand. What he didn't expect was how much Camille Albane's differentiators -- the French beauty concept, the twice-yearly collections, the branded hair and makeup products -- would appeal to the entire community.
"Everyone wants to embrace new looks and styles, and we're in a very strong salon market," Prichard explained. "Something like Balayage is a real game-changer for this area. So is the entire concept of French beauty. We first marketed to a demographic that we thought would be visiting high-end salons, but we've really opened that up and have been pleasantly surprised at how well we've been able to widen our audience."
First-time clients at the Camille Albane salon franchise are impressed by the spa-like treatment they receive, and they also are enthusiastic about the highly trained stylists who recommend not only trend-right cuts and colors, but also Camille Albane-branded hair and makeup products.
"The staff goes through the training, and that really enhances their competency on everything from the Balayage coloring process to new cutting skills and putting together a complete package for the clients," Pritchard said. "They know that our No. 1 job is to follow the Camille Albane salon franchise protocols, which means great service in a beautiful environment. Guests notice that, and that's why we have such strong bookings."
In the end, it's about a positive experience that leads to both a return visit and recommendations.
"The main thing I hear is how much people love the experience," he said. "They love the look, the attention they get, how every service is customized to their unique needs. When you have people saying, 'I've never been to a salon like this,' or, 'I never have felt this way at a salon,' you're onto something. We are focused on making sure that guest experience stays strong, and as long as they know their satisfaction is paramount to us, then we'll do as well or better than anyone else in the beauty industry here."
To learn more, visit www.camillealbanefranchise.com.
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Director of Franchise Sales and Development