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BOSTON, March 25, 2019 (GLOBE NEWSWIRE) -- Mavrck, the advanced, all-in-one influencer marketing platform and winner of Digiday’s 2018 “Best Influencer Marketing Platform,” is releasing a new textbook, Influencer Marketing Center of Excellence. As influencer marketing becomes a much bigger part of the modern marketing mix due to societal shifts in trust and the democratization of information, the way marketing and communications students learn about its role in marketing processes is critical. Educators are still at a loss for how to approach influencer marketing, and so with Influencer Marketing Center of Excellence, Mavrck's goal is to integrate influencer marketing into marketing and communications curriculums. The textbook, which is now available for purchase here, will advance how influencer marketing is taught on campuses across the country.
“Influencers enable marketers to engage with consumers in ways that they never have been able to before,” said Liz Gottbrecht, VP of Marketing at Mavrck and co-author of Influencer Marketing Center of Excellence. “As modern business leaders struggle to remain influential and trustworthy themselves, inviting the people who are influencing their target audiences into the boardroom is their greatest opportunity for value. In this book, we seek to highlight the full business value of influencers by explaining how influencers enhance all parts of the marketing enterprise. The book’s chapters focus on what influencers can add to the marketing research, strategy, planning, creative, production, media, and measurement processes.”
In addition to reviewing the evolution of influencer marketing, as well as detailing a number of case studies and expert industry insights, Influencer Marketing Center of Excellence also provides actionable takeaways, frameworks, and checklists for brand marketers and educators. These step-by-step instructions make it easy for marketers and educators to activate key learnings from the book and better appreciate the real world applications. Mavrck intends to release updated versions of the textbook annually to reflect any changes and new offerings that occur in the influencer marketing space, as well as to include the most recent industry case studies.
The textbook, which took two years to produce, is just one recent example of Mavrck’s leadership position within the world of influencer marketing. Mavrck’s weekly newsletter, Subject to Change, has thousands of subscribers and is a favorite source of influencer marketing trends among journalists in the marketing industry. In addition to its award-winning platform, Mavrck also offers advanced, enterprise-level strategy and consulting services based on the textbook’s model.
Mavrck is the leading, all-in-one, advanced influencer marketing platform enabling companies such as P&G, Godiva, and PepsiCo to harness the power of ideas people trust. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, marketers can take an automated and performance-based approach to influencer marketing.
Founded in 2014, Mavrck is headquartered in Boston, MA, with offices in Denver, New York City, and Chicago, has 60 employees, and has raised $13.8M in venture capital. The platform has been recognized for its superior offering by the Shorty Awards and Retail TouchPoints’ Retail Innovator Awards, and was named “Best Influencer Marketing Platform” by Digiday in 2018. Mavrck was also named a “Strong Performer” among the top emerging influencer marketing platforms in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018.
Amelia Vereb Detty
Avenue A Communications
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/9618f861-0116-49e9-ae10-6ed3161c9ef0